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Anuj

Anuj

Real Estate Consultant,

Things to expect when selling in a pandemic

1Mo ago 0 Replies 35 Views
Adrian Wilson, principal and director of AYRE Real Estate, has shed light on what he and his team have experienced during the pandemic – and how they’ve had to adapt their selling strategies as a result. Mr Wilson and his team scooped up the New Office of the Year Award at this year's REB Awards, produced by Smart Property Investment’s sister brand REB. 

Mr Wilson’s top three things to expect when selling in a pandemic:
1. Longer days on market for private treaty and shorter days on market for auction
“Many sellers are accepting pre-auction offers, which is reducing the days on market,” Mr Wilson said.
“Whether you’re selling via auction or private treaty, often the best offers come in within the first week or so, so be prepared to jump on a genuine offer at the right level.

2. Increased advertising
“Now is not the time to skimp on the advertising budget,” Mr Wilson told home owners.
“Your agent should be proposing a well-rounded, wide-net approach or its likely you will be missing crucial buyer opportunities. It’s more important than ever to invest in a quality campaign.”
3. Less buyers through the door
“But don’t panic, even though we are experiencing lower numbers, those who are coming through are generally more qualified. This isn’t a bad thing, as it means that serious buyers have a better opportunity to engage with the agent and inspect the property in detail,” Mr Wilson flagged.

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